Almo Nature: Lexicon

Pet Food + aLmore: part of our brand.

Pet Food: our concept (labels + nutritional advice) explains what we mean by pet food.

aLmore: taking on their point of view, showing real solidarity for animals and communicating through art, without the typical language of advertising.

Concept: transparency, innovation, good rules to follow.

Labels: the application of our concept to Almo Nature products, with the help of 4 colours.

Linea Classic: our still unparalleled products which have made the history of Almo Nature and will continue to be available on the market.

Transparency: allowing anyone to understand the real quality of the ingredients used in the purchased products.

Their point of view: trying to understand diversity.

Art and Solidarity: the two elements which inform Almo Nature’s communication.

Love-Food: actions guided by Almo Nature’s spirit of solidarity.

Business promise: transparent labels which respect the time taken by customers to understand and choose the products they purchase. Price stability.

CO2 reduction plan: Almo Nature’s project to gradually reduce the environmental impact of its activities, starting from packaging.

Natural: according to the common understanding of this word, natural food is made with ingredients as found in nature, with no physical or chemical processing. According to a recent definition by FEDIAF (The European Pet Food Industry Federation), natural food has been submitted to a series of processes and can contain some specific additives.

Pure: recipes which contain pure ingredients do not contain any type of additive.